Bricolage derives from the concept of adopting and adapting borrowed material from the public domain (in this case the World Wide Web) in the process of fashioning personal and public identities.  The person who engages in the act of borrowing is called the brocoleur.  They (bricoleur) create their identity from already existing ideas (mostly popular) and are adapted and borrowed to re-create one’s identity.  In the case of websites, the act of “borrowing” from others’ websites is called poaching.  Here we see the different associations that I have derived from popular culture which I use to define and describe myself as a person (here done on the web). 

“Bricolage involves more than simply the appropriation of materials: it also involves the construction of the bricoleur’s identity (Lévi-Strauss ibid.; Jenkins 1992). The values of the bricoleur are reflected in the assumptions which underlie specific inclusions, allusions, omissions, adaptations and arrangements.”

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