Mass customization is a concept that derives from what advertisers call target-marketing.  The producers of the product have a specific audience that they try and make their appeals to in order to sell their product.  Here we see the NFL Sunday ticket, which allows football fans to witness all of their favorite teams on a weekly basis for a charge on their cable or satellite billing.  The NFL advertises heavily during sporting events (specifically football games), on ESPN which is the popular sports cable channel, and on a semi-regular basis on cable and satellite broadcasting in the months prior to the start of the football season.  By doing so, they specifically target an audience whereas there will be a much higher chance of sales rather than during daytime programming of soap operas, etc. 

Hyperreality, demonstrated by its effects of mass-consumption, is an interesting concept that, as Kellner states, “’hyperreality’ signifies a rupture in the notion of the real brought on by techniques of mass reproduction…The hyperreal is thus the death of the real, but, a theological death: the real dies only to be reborn, artificially resurrected within a system of signs.”

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